Looking Younger In America

By Cindy Seifried


Presently, American culture strongly focuses on the importance of individuals to look good because this will elicit positive responses from various other people and improve business and romance, as well as friendship.

A youthful appearance is associated with enjoying a better social life, and youthfulness is also associated with beauty. For this reason, plastic surgery, diet and fitness, and cosmetic companies have the huge demand for their products or services.

In truth, the need to maintain or bring back a youthful appearance has reached an unmatched rate and plays a major function in the forming of American society. While many individuals know the importance of the beauty market, the anti-aging trend is not too far behind.

The Trend To Prolong Youth

There are essentially 3 reasons for the present anti-aging trend:.

The first reason is that young people raised in a capitalistic system believe that their value is measured by their youth and energy. Consequently, they wish to preserve a youthful appearance for as long as possible. They believe that a youthful look will continue to improve their careers.

The second reason is that the media has become increasingly image-focused. It has created idealizations about beauty, resulting in a consensus about what it means to be attractive and youthful.

Thirdly, American baby boomers, part of the customer trend that developed after the Second World War, are receptive to advertising about anti-aging services. There is a strong need to look attractive because lots of boomers are still in the job market or are still looking for a long-lasting relationship. They grasp that a youthful appearance will enhance their possibilities of excellence in business affairs and in discovering the right life partner.

Idealizations

Television and films show handsome men and beautiful women, who are youthful, charismatic, and trendsetting. Similarly, lifestyle magazines portray idealized men and women.

Furthermore, since starlets, leading men, news anchors, and models earn high incomes, they often spend money on anti-aging treatments to extend their careers.

In addition, when name actors and famous models are middle-aged, art directors utilize digital tricks to make them look much more youthful.

Highly Effective Yet Inexpensive Treatments

While plastic surgery is one way of keeping a youthful appearance or restoring a youthful look, it is often expensive.

Conversely, while cosmetics can do a great deal to enhance a younger look, they are only temporary, simply covering up blemishes and skin flaws instead of eliminating them altogether.

But wait! there is a very efficient yet low-cost beauty therapy called fractionated laser resurfacing. It is popular in North America, as well as in Europe and Asia. This therapy makes use of micro beams to reduce wrinkles and do away with scars and blemishes.




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