A Revolution In Bodybuilding Supplements

By Kyle Heier


Bodybuilding supplements tend to portray mixed feelings among any crowd of individuals. To those who are familiar with them, the questions are "What are you using?", "Are you going all-natural?", and "how do you like them"? Among others of course. To the crowd who looks in from the outside, you may get anything from pure curiosity, to the looks typically reserved for those deemed out of their minds. And that is just the thing, there is far too little information out there on the growing industry of bodybuilding supplements. If one thing is for certain however, is that it is indeed a vastly growing industry.

There are still those who are uneducated or unwilling when it comes to bodybuilding supplements or supplements in general. This number is dwindling steadily. While there are quite a few companies that sell various types of supplements, there is certainly one that stands out from the rest. The Vitamin Shoppe is a publicly traded company and have been growing steadily every year. Among this group, there is also GNC and Popeye's Supplements. These groups sell most every brand manufactured supplement to-date. While there are many, the fact the The Vitamin Shoppe is publicly owned gives everyone a great insight to part of the industry. While the industry is vast, this group in particular holds some of the largest market share.

In 2008, the sports nutrition supplements business was marked in at $4.2 billion in sales. The Vitamin Shoppe annual report for 2012 marks sales at $950.9 million in which 53% of these supplements were specifically connected to sports nutrition. The average year over year growth for this organization from 2007 - 2012 has been just over %10 having a slight lower year in 2010, which can very easily be connected to the financial meltdown at the time. Nevertheless, folks have been seeking to train hard in spite of the monetary hardships, as the industry continued to grow at a steady rate.

Again, numbers do not lie. And while we can attribute some of these growth numbers to inflation, it is minimal at best on a yearly basis in comparison to the overall scope. People looking to train to get in shape, or to train for a specific sport are realizing that they can truly benefit from the various types of supplements available to them. Even more, these supplement manufacturers are working hard to ensure that they are catering to these athletes and fitness lovers. If you have watched any mixed martial arts recently, one company definitely stands out. Muscle Pharm is a group who focuses heavily on developing supplements for sports. While this is good and it certainly helps to project a positive image on the industry as a whole, it may accomplish more to help do away with some of the hard wired misconceptions that society has about these supplements to begin with; especially when it comes to sports.

Bottom line, whilst there nevertheless exists in the short-term, a stigma that might be unfavorable to supplements and people who may use them, it is a growing business. With the push a lot more not too long ago in our culture to get match, it's only going to grow to be a lot more well-known. While supplements do not do each of the work for you personally when you are training for whatever it's you're wanting to attain, they do lend a helping hand. It's a lot more about understanding what supplements are going to most advantage you, and why.




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