Using Anti Aging Goji Serum

By Mattie MacDonald


People all over the world value youth when it comes to physical beauty. Although grey hairs may signal wisdom in many cultures, beauty is generally reserved for the young. The cosmetic industry was built on the desire of people - mostly women - to look younger longer. Anti aging goji serum is one of the latest products to promise to turn back the clock.

There is controversy over whether such products do anything more than temporarily improve the appearance of skin. Some dermatologists say that the skin is such an effective barrier to outside substances that few things can penetrate enough to effect either repair or improvement. However, many people are happy to accept even fleeting results which make them look better long enough to appear in public.

The skin shows the effect of time more quickly than other parts of the body. As people age, their systems produce less of the vital catalysts called hormones. As these master secretions decline, skin will lose its elasticity, show signs of sun damage like patchy color, and begin to crease in fine lines and wrinkles. Puffiness develops under the eyes and along the jawline, and muscles in the face and neck begin to sag.

The goji berry is one of the Chinese culture's favorite 'fountain of youth' foods. This small red berry grows in the Himalaya Mountains, where many of the world's oldest living humans have been identified. For over four hundred years, Chinese practitioners have recognized the goji as an energy booster and longevity enhancer. Modern research shows that this fruit is very high in nutrients, including antioxidants which fight free radicals.

A serum is a liquid thicker than water but more fluid than a cream. The term was first used for the clear plasma in the bloodstream, which carries the red and white blood cells to all parts of the body, delivers nutrients, and carries off wastes. The term is used by the cosmetic industry to signify a serious weapon in the war to ward off time. Creams and lotions need added ingredients to achieve the desired consistency and preserve freshness, whereas serums can be simpler formulas in which the active ingredients predominate.

There are many goji-berry serums on the market, all of them fairly expensive. It's interesting that many are highly rated by consumers, who feel that their investment in their chosen product has yielded the results they were looking for. The fact is that people do report improvement in their appearance with the use of beauty products.

Many producers rely on actual research to formulate their products and routinely conduct clinical trials at their own expense. Higher-end skin care is more than advertising hype; the most popular brands must deliver the promised results. This is partly because the choice of products is so wide. The industry is a multi-billion dollar one, and there are many manufacturers competing for the consumer dollar.

Go online to find goji-berry serums and to check the credentials of companies that produce them. There are many customer reviews posted on sites that are not directly connected to a manufacturer. There may be samples to try or trial-period money-back guarantees that you can take advantage of in trying to make a choice.




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